Ann Mullett’s first six months in the business was not unlike so many others starting out –lots of work and no income to show for it. Then she did just two things that literally transformed her business almost overnight into an income-producing powerhouse...

If you ever harbored any thoughts about hiring a Virtual Assistant, and felt unsure because you haven’t met them in person –Listen up! On Saturday, November 8th, 2003 there will be an extraordinary, never before in the history of NAR conventions, round-table session where you will get to meet dozens of VAs, some of whom just may help your career reach the next level...

Over the years I have reviewed a fair number of online services that enable you to put your voice message within your Web site and/or your e-mail. Until now, none of them were ready for "Prime Time" because of either cost, quality, and/or difficulty of use. However, that has all changed because of a new service that makes it easy as picking up the phone...

Imagine having a VA on your side that has extensive in-the-trenches real estate experience, and is a former national speaker for REALTOR.com®. Tricia Fink Andreassen of Pro Step Marketing has an unusually rich background for helping real estate professionals reach their marketing goals. And, as I have found out by personal experience, her skills are matched by her boundless energy and enthusiasm...

In the competitive world of marketing yourself to potential customers it is critical the real estate professional stays "top of mind" for all the opportunities that arise. This can often be quite a challenge since there are only so many hours in a day that can be spent on marketing. Many times prospects are just gathering information or could be months away from making a home buying or selling decision. Yet, it's up to the agent to make sure they stay in touch. Here is a way to harvest all those potential leads while someone else takes care of the watering...

It’s that time of year. Once a year I “bite the bullet” and take a hard look at my printed marketing materials to evaluate how I’m presenting my business and myself to existing and potential clients. What does your business card say about you? Go on, take one and look at it. Does it properly represent your professionalism, experience, and expertise? If it is less than perfect, this month’s column will help you turn it into a more effective business tool...