Mr. Internet! ePOWER! NEWS

 

  Issue 10  Volume 2

October 2001  

 

ePOWER TIP:  (full story)
How To Make Your Site Show Up "On Top" During Searches ...

Imagine if someone does a search on your keywords (i.e. "Dallas real estate") and not only does your site show up, but it literally and automatically "pops up" in a new window, regardless of who is in top position! Yes, this very clever trick really does work and costs nothing to implement.

The tactic I am about to reveal here is so simple, powerful, and controversial, that it is likely not to be around long —so use it (with discretion) while you can!

Here's how it works:

Just enter <script>window.open('http://www.yoursite.com/')</script> (where you replace http://www.yoursite.com with the URL of the site you want to pop up) as the beginning of the description text box of any Web-based directory, or pay-per-click search engine that allows HTML tags within their text fields.
(NOTE: if you put this code into a listing description field, like on REALTOR.com, then the URL within the code should point to the location of that listing's information on your site)

Here's what happens:

When a Web page is shown (as a result of a property or keyword search) containing your special description text it executes the javascript code between the <script></script> tags, which in this case, instructs the browser to create a new window showing the indicated URL. The code will not show up as part of the descriptive text which appears quite normal the search results page.

Here are the possibilities:

As of this writing, you can put this code into REALTOR.com listing descriptions and it will work. I know of one very successful online professional that has her site automatically popup anytime one of her listings shows up as part of a property search! Also, some pay-per-click search engines (not Goto.com however) will allow HTML tags within site descriptions. This means that anytime someone searches for property using say "Dallas real estate", that person's site will popup on top of the search results window! This will also work for any directory that allows HTML tags. The possibilities are endless.

Here Are The Potential Problems:

First of all, not all browsers support javascript, which is necessary if this is to work properly. Also, if you have more than one description show up with this code on the same results page, then there will be an equal number of new windows with your site opening up, which could become quite annoying. Keep in mind that there are quite a few online consumers that find popups of any kind intrusive and annoying, which means that this tactic may backfire on you in some cases.

IMPORTANT: never put this code on the same page that it points to!  Otherwise you will crash the machine of everyone that visits that page!! (it will keep opening browser windows until the visitor's computer runs out of memory)

Lastly, once a directory or search engine gets wind of what you (and probably so many others) are doing, they'll disable this capability. This is one of those "short-term" competitive advantages that show up from time to time. So if you plan on using it, do it soon. And remember, your heard if first from Mr. Internet!

 

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