ePOWER TIP: (full story)
How
To Let A Pro Do All The Work Of Setting You Apart
From Your Competition ...
Most people in the business have no clue on how
to powerfully differentiate themselves from
their competition. Here's the clever approach
that a star student at one of my recent 3-Day
Advanced Workshops used to solve this issue with
very little effort on her part ...
Michele DeStefano of RE/MAX
Real Estate Enterprises was the team leader for
the "Hand Holders" that focused on first time
buyers during the entire workshop (everyone is
part of a highly focused target market team of
their choice for the entire three days). The
challenge was to come up with a powerful and
compelling "Unique Positioning Statement" (UPS)
that would differentiate them from all their other
online competitors.
A "killer" UPS is a single
sentence that when read, seen, or heard by your
target market, they immediately and viscerally:
-
See the value of your
services;
-
Know you are the "best"; and
-
Want to take immediate action.
Make no mistake, it is very
hard work to come up with a good one. Well,
Michele had the great idea of requesting proposals
from "Virtual
Consultants" who specialized in this kind of
creative writing on the
eLance.com site. By the time she came in the
for next morning's class she had about a
half-dozen bids, and shortly thereafter she had 15
total —averaging just over $68! If you
CLICK HERE you can see how her bids came in.
Here's a great example of how
someone took immediate action on two things they
learned: 1) obtaining a killer UPS; 2)
getting someone else to do the work! It's little
wonder why her team had the most points at the end
of the three days and won a dinner out complements
of Mr. Internet. BTW, here is what Michele had to
say about the 3-Day Advance program:
"I came home on overload but
also unbelievably excited. I was an accountant
before I was a realtor and I've had other
business ventures, so I've been to a lot of
seminars, workshops... but I have never been as
blown away with the content, and the
possibilities as I was with this!"
And while we are at it,
here's another of many similar comments received
during that same 3-day Advanced Course:
"Michael Russer, a/k/a Mr.
Internet, you SAVED MY LIFE! This may seem like
an extreme statement, but as the owner of 2
RE/Max Offices, an extremely busy full time real
estate agent with more than 10 million in sales
per year, ...and the mother of FIVE children, my
life was spiraling out of control. In 3 short
days, Michael has shown me how to take control
of my business, increase ten fold my buyer and
seller leads, and still give me more of that
precious commodity called "time" to spend with
my family! I would highly recommend his course
not only to agents like myself, but also those
just starting in the business. Thanks Michael!!"
Pam Stearns
RE/MAX Atlantic
Absecon, NJ
This particular workshop was
hosted by the New Jersey RE/MAX region who are a
wonderful group —and we all felt like "family" at
the end of the three days. And just as
importantly, like Michele, they all knew how to
immediately start applying what they were
learning.
Transforming your business
takes more than just "know-how", it also requires
"right-now" when it comes to taking action.
All the attendees did a great job and a special
thanks to Michele for being a "player" and sharing
her results! |
