ePOWER TIP: (full story)
E-Mail Lead Management —Simplified! ...
Several issues ago I spoke
about a powerful e-mail “drip marketing” system
that let you automatically stay in touch with
online prospects who are not quite ready for
prime time —now here is an even easier one to
use.
iPersonal (http://www.ipersonalservice.com)
is a joint effort between
Comstock Net Services and several top East
Coast RE/MAX sales associates. This online service
(run completely from your Web browser) will send a
timed series of 12 e-mail messages and/or your
online newsletter to any prospects entered into
the system.
What sets this service apart
from the other mentioned in an earlier issue (Intersend)
is that prospects can be entered either manually
(i.e. one-by-one as you come across them) or
automatically as they respond to a special
autoresponder address on your Web site or e-mail —which
means that this system can be run entirely hands
free.
While you can modify the
content of the 12 e-mail messages, this is
essentially a “one-campaign” system. That is,
unlike Intersend which allowed you to create any
number of different campaigns, iPersonal limits
you to one. However, because of this it is easier
to set up and run, and it is also less expensive.
For a limited time (as part
of my exclusive e-Bate program) you can acquire
the iPersonal service for only a $49 activation
fee and a $22/month subscription. This represents
a 35% reduction in activation and about 10% in
subscription fees just for mentioning that you
heard about it from “Mr. Internet”.
As you already know, I am a
full believer in opt-in e-mail drip marketing
systems. Especially considering that about 95% of
all online inquiries are not ready to do business
immediately. In the next issue of ePOWER! NEWS we
will look at one more system that allows you to
set up an unlimited number of campaigns with an
unlimited number of different e-mail lists to send
out customized messages that can even include your
voice! While all this incredible power come at a
price that is much less than any similar service
seen in this newsletter so far, it does require a
great deal of set up to get it started. So stay
tuned!
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