Like most things in life, there is the easy way and the hard way. When it comes to consistently being in top position of the major search engines, most real estate professionals either try way too hard or don’t try at all. Here is how you can avoid all the pitfalls, frustrations, and expense of traditional search engine placement —by doing it the easy way!

This month’s “Ask Mr. Internet!” article is the first of a two-part series of articles that reveals the secrets of special “pay-per-click” search engine positioning. This is an entirely different (and highly successful) model for consistently placing your site at the top of searches using specific keywords and/or phrases. And the beauty thing about this method is that anyone can easily do it! Just go to: Ask Mr. Internet - August 2002.

(reprinted with permission from my August 2002 “Ask Mr. Internet!” REALTOR Magazine column)