VA CORNER:
(full story)
How Your VA And The Right "Gun" Can Help You Bag
The Big Ones ...
Imagine going to a listing appointment knowing you
are going to win —no matter who your competition is. Top
online sales professional
Judy McCutchin
of RE/MAX Preston Road N. in Dallas, Texas, has this
level of confidence. Thanks to her Virtual
Assistant Heather in Utah and this VA's skilled
use of a very powerful online marketing tool, Judy
goes in loaded for bear knowing she can't miss.
When Judy goes out on a listing appointment she
brings with her a fail proof marketing tool
created by her team. Judy has her listing
coordinator, Kristin, take photos of the outside
of the property; email them along with a
description of the home and neighborhood to her
virtual assistant Heather. Now this is where the
magic starts to happen. You see, Heather uses an
incredibly powerful online marketing materials
service called
Imprev. It allows anyone to create beautiful
full-color PDF brochures, flyers, postcard,
property cards, Flash movies, and Flash virtual
tours in just minutes using only a Web browser.
(Mr. Internet wrote extensively about Imprev in
his
October 2001 and
April 2002 issues of ePOWER! NEWS.)
Since Imprev can be used by anyone with a Web
browser, it doesn't matter that Heather is located
1,500 miles from Judy. Within a matter of minutes,
Heather uploads the photos and description she
received from Kristin into an exciting multi media
Flash movie template on the Imprev sites. The
Flash movie is created instantly (try that with a
typical Flash developer!) and Heather then sends
it via e-mail to Judy (CLICK
HERE to see it and make sure your speakers are
turned on to experience the full effect). This
whole process happens literally within minutes of
Heather receiving the information from Kristin.
Obviously, most sellers are "blown away" when they
see Judy with her prepared multimedia Flash movie
that is created specifically for their property
and how it is just one of many things she will do
to aggressively market it. The best part is all
Judy had to do was "show up" because this was
created in just minutes and she didn't even have
to lift a finger!
Heather's use of Imprev to help Judy doesn't
stop there. Once Judy has landed her listing using
the Flash movie she then takes interior photos,
emails them to Heather who then:
- replaces or combines them with the exterior
photos to update the Flash movie to email to
buyers and place on Judy’s web site
- takes those same photos to prepare a 360˚
Flash virtual tour, again using a pre-designed
template provided by Imprev, which can also be
placed on Judy's web site;
- creates Just Listed / Just Sold cards to
farm the surrounding neighbors and gain new
clients (CLICK
HERE to view)
- creates beautiful open house invitation
flyers using other Imprev templates in no time
flat!
All of this is possible because once you have
your property's information loaded into Imprev, it
is a snap to create nearly unlimited fresh, new
marketing materials in just minutes —whether to be
printed, stored on the Web, or e-mailed to a
client.
However, another important factor here is that
Judy was very smart in having Heather learn and
use Imprev, rather than try to do it herself. Even
though the Imprev service is very straightforward
and easy to learn, it's well… one more thing to
learn.
Here is a beautiful example of how you can hire
a Virtual Assistant to do just one thing that will
make a huge difference in the amount of business
you will see and the free time you will have to
enjoy it. By spending just a few minutes per
listing, your VA can help you stand head and
shoulders above your competition. And remember,
unlike a traditional on-site assistant who
typically requires a minimum number of hours per
week, you can easily find a highly qualified VA to
do just your Imprev listing presentations for
however little time it takes —saving you a bundle
in support costs in the process.
Imprev is one of many powerful tools available
today that will help you bring in significant
amounts of new business —if it is used. Hiring a
VA to do it for you is the quickest, and most
effective way to realize these benefits. So next
time you go hunting for bear and want to avoid
getting mauled, make sure you bring the best gun
for the job and the right guide to load it for
you.
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