VA CORNER: (full story)
How OTM = More Control, Less Work, & Happier
Clients! ...What would you do if you didn’t
have to worry about all the details of each of
your transactions? Probably a lot more business!
Imagine, no concern about obtaining signed
disclosures, setting up inspections, coordinating
appraisals, tracking down the lender for loan
approval status, and no fretting over missed
deadlines.
Sound too good to be true? Hardly. Ellen
Bithell and Agnes Stalmach of
The Bithell Stalmach Team, RE/MAX Executive
Realty in Hollywood, Florida are living this
dream. The Bithell Stalmach Team has a Virtual
Transaction Coordinator (me) that helps them
provide their clients with a private web site for
each transaction. As a result, their clients are
receiving World Class service in addition to 24/7
access to all the details, documents and contacts.
Also, Ellen and Agnes have more control over the
transaction process with less stress while being
freed up to generate new business and enjoy the
fruits of their success.
The Web-based OTM system I use for Ellen and
Agnes is provided by a company called
Settlement Room. The great thing about
Settlement Room is that it is flexible enough to
handle the nuances of doing transactions in any
state of the Union. The first part of my job as
their Online Transaction Coordination was to set
up the system to reflect the flow of their area's
transaction process. This includes setting up
specific task lists, default time lines, and
calendars. Once customized in this manner, I am
ready to begin entering transaction information.
Here is a quick thumbnail on how I manage their
transactions from 3,000 miles away: When one of
this dynamic duo lands a sale, they simply fax a
copy of the transaction along with a contact
sheet, copy of the deposit and MLS sheet to me. I
input the specific transaction information into
the customized Settlement Room system using my Web
browser, upload the documents and invite all the
involved parties, including the buyer, seller,
co-operative agent, inspectors, lenders, title
companies, attorneys, etc. Each party has a user
name, password and is provided with different
levels of security based on the Agents discretion.
Next, I begin executing the transaction in the
following way:
- I order inspections and make sure that all
necessary parties are informed of the date and
time;
- I make sure that someone will be there to
let the inspector in;
- I ensure that the loan application has been
submitted, and check on the loan status;
- I make sure that we get all necessary
disclosures and amendments;
- And a whole lot more…
During this process as each task is marked
completed, the system sends an e-mail to each
respective party. I also send regular updates to
the client that eases any concerns they may have
and greatly enhances their perception of Ellen's
and Agnes' professionalism.
Settlement Room also allows all parties to
e-mail and fax messages directly from the website
while automatically recording and documenting each
message sent. And, as Online Transaction
Coordinator, I have full control as to who can or
cannot see each message or document within the
system, thus enhancing the client's (and your)
privacy.
Now here is the best part. When the client,
Title Company or any other involved party has a
question or needs to fax a document, they contact
me first. Having a VA Online Transaction
Coordinator insulates you from all the disrupting
calls and faxes that otherwise rob you of
productive time. So, while I am handling all the
details of their transactions, running
interference on problems, screening calls, and
keeping their clients up to date, Ellen and Agnes
are out selling more property with the peace of
mind knowing everything is under control.
And if that is not enough to convince you on
the benefits of Virtual Assistants and Online
Transaction Management, listen to what
Sean Baber another member of The
Bithell-Stalmach Team has to say…
“As a new agent, and a
buyer’s agent, on the team, I did not understand
how invaluable it was to have a transaction
coordinator on our team. Furthermore, when I
found out that Michelle was in CA, and my office
is based in South Florida, I could not see how
this would work. Several months and transactions
later, I cannot imagine working without her! As
I watch some of the other associates in my
office bogged down with endless paper work, I am
elated that I'm freed up to go out with the next
client, and procure my next sale. The skepticism
of my colleagues amazes me. They say they “do
not want to give up control,” yet their clients
are constantly calling and complaining about
missed deadlines, etc. It is clear to me that I
am the one in control while the other sales
associates remain stuck in chaos.”
"Control" doesn't mean doing it all yourself.
True control is when you know that important
things will be handled consistently,
professionally, and in a timely manner. Managing
your transactions through OTM and a qualified VA
gives you that control and the extra time to enjoy
it any way you want!
SPECIAL
OPPORTUNITY
Michelle Thornton is the Coordinator for a new
case study on the use of Online Transaction
Management (OTM) by Settlement Room, Inc. In this
case study there will be a number of VAs trained
in the use of the Settlement Room OTM service and
a select group of REALTORS® whose transactions will
be managed for them by the VAs using this system.
Use of the system by
participating REALTORS® during the case study will
be at no cost to them. However, there are only a
limited number of openings available. This is
definitely a case of "snooze-you-lose," so if you
are interested, contact Michelle at
530-623-4643 or
michelle@therealestateva.com ASAP.
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