Okay sure, you are already using e-mail "stationery," but is it really working for you (and those you send it to)? In this third and final article about using Outlook templates, we cover all the details of creating custom, professional e-mail stationery that really works for you and your recipients. And as a special bonus, it also reveals the secret of creating awesome e-mail "forms" that can save you time and money while helping your business run more smoothly.

It is sad but true, even most Web designers don't know how to create well-designed HTML e-mail stationery. That's because they think in terms of a standard Web page design, rather than the special requirements of HTML e-mail. This is certainly evident by the e-mail I receive from REALTORS employing stationery that looks something less than professional. Remember, prospects judge you by the look and content of your e-mail, so this is not a trivial issue.

This last (I promise!) in a series of articles on Outlook templates covers every step and detail for creating awesome, professional looking e-mail stationery. In fact, it includes a link to a special "cheat sheet" of technical instructions you can give to your designer to help them do the best job. It also shows you (and your designer) how to create powerful e-mail "form" templates that you can use to streamline the operations side of your business. You can even download an example of an actual form I use in my business to track my sales team efforts on a daily basis.

To take this final step of turning your Outlook (2000, XP or above) into a business-generating powerhouse, just go to: Ask Mr. Internet - January 2003. 

(reprinted with permission from my January 2003 "Ask Mr. Internet!" REALTOR Magazine column)