Let's face it, words are your life. And while most real estate professionals are pretty good talkers, many struggle when it comes to turning the written word into closed sales. That is why we are so excited about our new "WORD MAGIC" column here at ePOWER! NEWS. Whether it is turning your Web copy into an irresistible sales machine, ads that make your phone ring off the hook, or e-mail that engages that elusive Internet Empowered Consumer, you will find it all here.

Our new columnist, Angela Allen of A Wicked Wordcraft is a Virtual Assistant who specializes in creative writing to boost your marketing results. I interviewed her in our November, 2002 issue of ePOWER! NEWS. Since then she has applied her writing magic for some of the top people in the industry.

Angela's focus in WORD MAGIC will be to take real-world situations and re-work them to show the before and after difference. For example, in one issue she will look at the ad copy of an actual online listing and then re-write it so it is much more likely to generate new business. In future issues she will do the same thing for print ads, letters, Web pages, e-mail, etc.

The benefit in seeing this kind of "before and after" is two-fold: a) you experience just how much more powerful and compelling copy can be, and b) you will learn about the critical elements of well-written, compelling copy so you will immediately know if your own materials need work to improve their marketing response.

We are proud to include Angela as part of our content team for ePOWER NEWS. And, her addition is another sign of our commitment to giving you only the best, most original, and easily applicable tools to help you stand head-and-shoulders above the competition and enjoy the fruits of your success.