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  Issue 5  Volume 4

May 2003  

 
COACHES CALL:
  (full story)
Managing Your Business From Anywhere ...

Blizzards do not make for easy transactions!’ -- a successful veteran REALTOR® informed me while stranded at LaGuardia Airport in the April snowstorm! I tend to agree, while reserving one exception: Virtual Transaction Management. I am sure that our conversation was parallel to many of the passengers from the 300 flights that had been cancelled – subject: how to work on the current business task from afar.

Our discussion began with the usual woes of the stranded passenger, and steadily moved into the arena of problem, solution. I will refer to this particular REALTOR® as Mary R. Agent, since she was not sure if she was comfortable with her level of panic being shared—fair enough. Mary was in the middle of negotiating a whole house inspection, a Radon test, and finalizing the HUD’s and particulars for two closings the following day. Mary was pretty savvy with technology, but had yet to enter the ‘Virtual World.’ In addition, Mary wore all of the hats in her business. All of these are feasible to-dos unless you are several states away with no immediate time you will be returning. Mary was distraught and her battery level was nearly non-existent on her cell phone.

I asked Mary to tell me about her business practice and what plans she had to achieve what goals by the end of 2003. Her main goal was to double her business and secondary, perhaps hire an assistant or a buyer’s agent. In order to accomplish this goal, we agreed that she needed to streamline her business, and outsource the transaction management piece. Her concern was that something would fall through the cracks, which was understandable. (Remember, Mary wears all of the hats). Growing a business requires some risk, and can be accomplished in small stages.

Virtual Transaction Management was a topic that Mary had thought she had heard mumblings about, perhaps at a seminar or trade show, but really was not clear on what was involved. Not intending to rub salt in her wounds of her tasks at hand, I asked her how much she thought her business could benefit from being able to track all necessary steps of every transaction from anywhere – in the world. She was speechless, and finally quipped that she would probably double her business and not be quite so panicked right now.

Mary was intrigued with the possibility of being able to manage her transactions from anywhere outside of her office, and of course wanted to know more. I suggested Mary investigate potential partners for her business’s transaction management piece on the PREVA Network site, (Professional Real Estate Virtual Assistants Network), as well as recommended a few contacts to assist her with her outsourcing needs. Mary was ready to take the first step to move her realistically toward her goals.

Mary’s business will increase this year, simply by going after her goal with the guidance from an outside source. She had never considered teaming with a business coach to access and advise ways to retool and streamline her business. Her parting comment was that she not only was motivated and had a targeted vision, but she had greater confidence with the realization that some of her toughest time constraint tasks would now be accomplished outside of her business, and she can still manage her transactions from anywhere!

In the end, only a handful of flights left LaGuardia, the rest of us were left to our own devices and scheduled to fly out the next day; which if you remember, was Mary’s deadline day. I know you are concerned with Mary’s plight and how in the world did we accomplish her immediate needs…simple: sometimes membership pays in the airlines ‘clubs’—Mary was able to nearly virtually exchange documents with her clients and finalize the next days closings. Result for Mary: problems met solutions.

Katharine Lambeth

Katharine Lambeth is our COACHES CALL columnist, licensed REALTOR®, certified coach, and virtual assistant. You can visit her web site at Virtual Rescue and contact her via e-mail at katharine@vacentral.com

 

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