MAIN ARTICLE: (full story)
No More Herding Cats For Broker/Owners ...
Getting sales associates to do anything as a group
is challenging enough. Having them all become
highly engaged and productive using the Internet
is about as easy as herding cats. The trick to
doing this successfully is NOT trying to train
everyone at the same time (this never works).
Instead, focus on an "elite" group of agents who
will lead the others.
This month's "Ask Mr.
Internet!" is a bit different from previous
columns in that it is primarily geared to
broker/owners and managers. It outlines a radical
and revolutionary approach to transitioning all
sales associates into having a consistently
profitable online business, that benefits them and
you. Given that over 70% of all real estate
consumers are using the Internet in some way
before they talk to your agents, this is a must
read!
Just go to:
Ask Mr. Internet - June 2003.
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