MAIN ARTICLE: (full story)
How To Turn Your Web Forms Into "Welcome" Mats ...
The problem with most real estate Web site Web
forms is that they literally scare the online
visitor away. Quite the opposite of its original
purpose of helping you generate qualified leads.
By making sure just three simple elements are
always included with every one of your forms, you
will magically turn them into the lead generators
they were always meant to be. It starts with
understanding the nature of the online prospect
who visits your site. They are very different from
your traditional offline consumer and it is
critical that your Web forms reflect these
differences.
In this month's "Ask Mr. Internet!" you will
discover the three things that must be in each form
that will compel them to willingly complete them
with accurate information (think about how many
bogus form completions you've had lately)! And, as
an extra bonus the "Tip Of The Month" section
reveals an awesome way to create endless numbers
of PDF documents for absolutely no cost (and a lot
easier to use than Adobe Acrobat, too).
Just go to:
Ask Mr. Internet - August 2003.
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