If you use e-mail for marketing, getting it through to your recipients is becoming more difficult by the day. Backlash against spam has become so fierce that many legitimate e-mail messages are having a hard time getting through as well. Here is how you can get through the spam filter gauntlet.

This problem is particularly severe if you happen to use one of the many Web-based e-mail systems to send your e-mail marketing messages. The reason for this is that all it takes is just one misuse of the system and then all e-mail originating from it will be tagged as spam. A very frustrating state of affairs for those of us who are careful to send only opt-in e-mail.

Fortunately, the ways around this are revealed in this Month’s “Ask Mr. Internet” column. Just go to Ask Mr. Internet – December, 2003.

This article is reprinted in its entirety from the December 2003 issue of REALTOR® Magazine by permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2003. All Rights Reserved other than mentioned above. Mr. Internet® is a registered trademark and Ask Mr. Internet!™ is a trademark of RUSSER Communications.