WORD MAGIC: (full story)
Bookmark Your Place In Their Memory ...
When someone inquires about moving into the
area, do you have a giveaway to offer? When a
resident drops in to check on properties for
sale, can you hand them something tangible they
will use? Is it something featuring your name
that they will still be using next year? Would
you like it to be? Here is an easy, quick and
very inexpensive way to achieve all of this and
more. Consider providing a quick reference
laminated card for your clients and potential
clients. Think in terms of a thick bookmark,
about 2.5 inches by 7 inches, complete with
tassel. And call it the “PhoneBook
BookMark.”
At a minimum, this card should include the
names and phone numbers of those offices most
important to someone new to the area, or moving
within the area. As you hand it to them, or drop
it in your first letter to them, say “I’ve
collected these numbers to save you time, just
keep it in your phonebook for a quick
reference.”
Select an eye-catching color to frame the
information while branding your company and
name, but keep the background for text standard
white and be sure the font you use is easy to
read.
What should you include? Any numbers
essential to residents in your local area. It’s
always a good idea to customize the categories
for your area. You may even want to include
website or e-mail information. Whatever
information you decide to include, don’t crowd
the card. If it’s difficult to read, it won’t be
used.
I’ve included a few general categories to
help get you started:
Emergency Numbers:
Police Department
Fire Department
Poison Control Center
Hospital
24-hour Pharmacy
Utilities:
Electric Company
Water Company
Gas Company
Telephone Company
Cable Company
ISP providers
Cell Phone
Government and Public Offices:
Courthouse
Driver License
County Court Clerk Office
City Hall
Social Security Office
Health Department
Employment Services
Planning and Zoning
Department of Sanitation
Parks and Recreational Areas:
Department of Tourism Office
Landmarks
State Parks
Swimming Pool
Schools and Libraries:
Preschool
Elementary School
Middle School/Jr High School
High School
College
Public Library
Healthcare Providers:
Pediatricians
Dentists
Real Estate Agent:
Your name and number here, of course!
Home Repair and Maintenance Repair
Services:
Lawn Care Services
Home Center Stores
Not for Profit Information:
Humane Society
Ministerial Association
Chamber of Commerce
Be sure to include your information at the
bottom of the bookmark on both sides:
“Compliments of… Joe Agent
www.ComeSellWithUs.com
888-123-4567
“Come Sell With Us -- to Sell with Ease”
Once you collect this information don’t
forget to add it to your website. You can have a
more extensive contact list on the website and
keep it updated with websites, links and e-mail
addresses. Be sure to direct clients to your
website from the laminated bookmark for a more
complete listing.
People appreciate information provided in a
quick, easy to find, legible format. Give your
clients this gift the next time you plan a
marketing giveaway. If you don’t have any
marketing materials yet, perhaps this should be
your first.
Happy Marketing!
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