The ability to show as many listings as possible on your site can be a powerful tool to generate leads. Making it happen doesn't have to be a complicated or frustrating experience. Here is how you can take full advantage of showing a broad range of listings without the hassle.

IDX and VOW are the main letters in the alphabet soup of NAR's policies regarding the online display of other brokers' listings.  There is understandably much confusion as to what these are and their relative advantages and disadvantages.

In this month's Ask Mr. Internet® article the mysteries of IDX and VOW will finally laid bare. And, you will learn the secrets of how to implement either approach on your own Website!  Just go to Ask Mr. Internet – June, 2004.

This article is reprinted in its entirety from the June 2004 issue of REALTOR® Magazine by permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2004. All Rights Reserved other than mentioned above. Mr. Internet® is a registered trademark and Ask Mr. Internet!™ is a trademark of RUSSER Communications.