Like the first designer, I asked Joe to be more innovative and "arresting" with his next design and to include a graphic that would relate to the #10 reason theme.
CLICK HERE to see his second design idea...
| PROJECT DESCRIPTION:
Design the look and feel for a series of 10 postcards targeted toward meeting planners. The theme is along the line of David Letterman's Top 10 List —with tongue firmly planted in cheek (I would provide the copy). Specifically, I wanted a design that would really stand out in the minds of the meeting planner recipients. A "look & feel" that was professional yet innovative and graphically flexible enough to adapt to all the Top 10 Reasons that had been laid out. |
| First Postcard Design Idea (designer: Joe Potter) | |
|
|
Even though this design
was "traditional" in look I could appreciate the much higher level of
design awareness exhibited with this first try. Like the first designer, I asked Joe to be more innovative and "arresting" with his next design and to include a graphic that would relate to the #10 reason theme. CLICK HERE to see his second design idea... |
| Second Postcard Design Idea (designer: Joe Potter) | |
 |
He nailed it with this
one! I knew immediately that this was the "look & feel" for the
series. Graphically, this is not a traditional postcard look and it has the energy and innovative style I was looking for. |