WORD MAGIC: (full story)
Press Releases 101 - Distribution (PART IV) ...When you complete your press release, you will want to
get it into as many online and offline venues as
possible. Never miss an opportunity to use your press
releases to drive traffic to your website and to improve
the quality and quantity of your incoming links —and
here's how.
Most people consider press
releases merely something to send to their local
paper, but that is just the tip of the iceberg.
With a new press release in your hand, you
should consider the following tips and
resources:
-
When sending it to your
local paper, be sure to send it to the
correct editor – address it to them by name.
It will only take a two-minute phone call to
learn the name of the local business editor,
lifestyle editor, or the specific newspaper
section you are targeting.
-
Send it to the
newsletter editor of any of your
professional organizations, if you think
it’s something that may turn into a story.
Don’t settle for the local branch or
division of your organization. If it’s a
part of a larger regional, national, or
international organization -- be sure to
send your information in to the parent
organization’s newsletter or website for
possible inclusion. Get the contact
information by searching
www.google.com for the organization
name.
-
Consider sending your
press release in to a trade publication
related to your own business or specific PR
news item. To select from a list of trade
publications, go to
www.tradepub.com.
-
Some college alumni
organizations publish regular newsletters,
which spotlight the accomplishments of their
former students. Check to see if yours does.
Usually these submissions can be done by
e-mail.
-
Send your press release
to papers in nearby smaller and/or larger
cities. If you want a comprehensive listing
of newspapers in your area (or any other
area) visit
www.paperboy.com,
www.newsvoyager.com, and
www.newspapers.com.
-
Send it to radio
stations in your area that interview
individual professionals and/or announce
information about businesses.
-
Send your press release
to a web-radio station and offer to be
interviewed. You can find an extensive list
of web-based radio stations at:
www.radio-directory.com,
www.live-radio.net and
www.radio-locator.com.
-
Online classic,
www.PRWeb.com, offers a free submission
option for anyone with a press release.
Although these are “reviewed and approved”
before inclusion, I’ve never seen one
rejected. Other online submission options
include
www.freepressrelease.com and
http://www.click2newsites.com/press.asp.
Although there are many
other ways to “get the news out” few are as
cost-effective as press releases and few other
marketing methods will draw the attention of the
media.
And, after all, the best
possible result of a press release is a phone
call from a journalist who has decided to do an
article on you and your business! You can’t PAY
for advertising of that caliber.
Now, go --- And start
distributing those press releases!
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