I recently spoke to a group of 1500 top REALTORS® and when asked how many focused on serving a specific niche market, about five hands went up. This is awesome news for those clever enough to realize that "less is more" in the real estate sales business.

While 5 raised hands out of 1500 is more like 99.6% you get the idea. The fact of the matter is that the vast majority of real estate sales professionals just don't get the concept of "targeting."  Which means by definition they have implicitly chosen to compete with the other 98.6% (or more) that haven't as well.

In this month's edition of Ask Mr. Internet^® you will discover three powerful rules for becoming the "King" or "Queen" of your own marketing niche while leaving everyone else in the land of chaos as they try to be all things to all people. 

Just go to Ask Mr. Internet – October, 2004.