Several months ago I extolled the benefits of a clever Web-based service called AudioGenerator that allows you to easily record and publish audio testimonials from your happy clients.  Always looking for a better (and cheaper!) solution, I found one so compelling that I personally switched services. Here's a Web audio service that is easier to use, more versatile and 33% less expensive.

It's called AudioAcrobat and it is as simple to use as leaving a voice mail. Here are some of the ways you can use it in your business:

• Give your clients a special number and access code to leave an audio testimonial that you can post on your Website (mega-producer Barbara Amstadter does this with her site);
• Post your audio description of your listings right on the listing page;
• Post a greeting to your Website that you can easily change daily if you wanted to;
• Include voice comments on e-mails you send out (this is what I do when sending the monthly edition of ePOWER NEWS);
• Create and post audio "welcome packages" about a particular neighborhood, school, or special features of your market area;
• Create and post audio "information packages" that become part of an ongoing course having to do with the real estate process (this could easily be turned into a compelling offer);
• Post interviews of people who live in the area you serve to personalize your site;
• Record and archive important conversations with clients, attorneys, lenders, etc. as a way to document "who said what to whom."

These are just a few of the ideas and I've personally implemented most of them! And, for those who are a bit shy AudioAcrobat even has a list of professional voice-over talent you can hire to do your recordings.

In addition to creating audio using the phone, you can get fancy by using your computer (and some sound editing software) to have lead-in / lead-out music to your message and then upload the final mix to your AudioAcrobat account using your Web browser.

AudioAcrobat is easy, affordable (33% less than AudioGenerator), is feature rich, and they periodically add new useful capabilities which are automatically added to your account at no extra cost. And the best part is you can try it free for 30 days.

The spoken word is very powerful. It's a tremendous vehicle to really "connect" with your clients and prospects in a highly unique way that will definitely have your voice heard above all others!