The difference between a typical Web form and a well-crafted "assessment" is like comparing a bicycle to a Porsche —it's all in the ride! Here is a tool that will tell you more about an online prospect than you ever thought possible and help build a strong relationship with them in the process.

The typical attitude towards Web forms is that most visitors don't like filling them out —and that's true if you don't design them properly. Now imagine a special kind of Web form that is much longer and more comprehensive than a typical form and one where your visitors perceive a great value in just completing it.

This is the kind of power that turns casual visitors into serious prospects and it's all in this month's Ask Mr. Internet article —including a sample assessment for sellers!  Just go to Ask Mr. Internet – March, 2005.