As managing broker for a busy Massachusetts agency, Theresa Smith knew that spending her own time creating and sending out newsletters wasn’t the best solution. When she teamed up with REVA Teams for virtual support services, she saw her marketing budget become dollars well spent. Here’s her story.

Dear Michael,

I want to tell you what a difference having REVA Teams virtual support has made in our office here on the Cape. I was referred from another agent who uses REVA Teams and immediately knew it was something that might work well for my needs as managing broker of our office.

Several months ago I was personally spending about 20 hours quarterly pulling together a newsletter sent to 2700 people. An investment of 10 hours monthly (30 quarterly) with REVA Teams has allowed us to send out as many marketing materials on a monthly basis. This is an incredible return on our investment, and something we would never have been able to manage on our own.

I have had office assistants in the past, but they were never up to par and would not have had the technical expertise to manage the database for the mailings and create the custom designs for our office. Our customers love the mailings, and I even have people who move away want to remain on our mailing lists because they love the materials they are receiving!

Other agents in the office began to see the beauty of the virtual relationship – you avoid the expense of having an onsite employee, and don’t have to worry that once they are trained and finally getting it right – they’ll be gone and you have to start over. With REVA Teams I know that our projects are taken care of. Probably the most important thing to realize is that when you hire REVA Teams you’re hiring a complete package and have access to all the contacts and resources of the company. There’s no way that a local assistant I hire would have the expertise or understand the vendors and resources that are available in this industry – and neither do I.

In the beginning we had some issues with turn around time – but we worked on a system where the process is so tailored for my needs that now new materials are created very easily. However, everyone needs to understand that the process doesn’t happen through osmosis – you have to work very closely to communicate what you want. It’s a two-way street and you have to stay involved. I knew from the beginning that I wanted other agents in the office to come on board. And once they saw how well it worked, I didn’t have to sell them on the idea. The beauty of this is that all of our marketing pieces have a consistent look, which is so important in terms of branding.

When I made the move to using virtual assistance, it really helped to know another agent who had experienced successful results. That’s why I’d like others to know about what this innovative approach to support has meant to me personally.

Sincerely,

Theresa

Theresa Smith
Coldwell Banker Martha Murray Real Estate
63 Lower County Road
Dennisport, MA 02639
Phone: 508-394-2115
Email: tsmith1@gis.net
www.cbmarthamurrayrealestate.com

Thank you for sharing your experience Theresa. Undoubtedly your generosity will help others make the switch to going "virtual." And like you, they'll be glad they did!

EDITOR'S NOTE: The fact that Theresa uses virtual outsourcing to help run her successful brokerage is a prime example of how virtual assistance is not just limited to helping agents —entire organizations can use them as well. If you are serious about growing your business without the headaches of maintaining onsite support staff, go to REVA Teams and complete the free Online Business Assessment —you'll be glad you did too!

Because Theresa is our success story of the month, she will receive her choice of the three valuable tools below:
 

Remember, even if your story isn't chosen you still win because you get to see how other top performers do it. Besides, you can always try again!