A commitment to virtual outsourcing brought major talent from around the globe to top producer Rick Parlante’s dynamic team. Here’s how this Naples, Florida agent used his team to create a brand and website that have brought him explosive results.

Hi Michael,

Incredible changes have taken place in my business since I attended your presentation at the 3 Day Advanced Workshop. Over the last 8-9 months I’ve assembled an international team and developed my brand and website - and the changes have been dramatic. Even though I’ve had 3-4 websites, they were only “OK” – they were not top quality and didn’t have the high end feel that I wanted. And more importantly, the websites didn’t get results.

We’ll bring in $10 million in volume this year generated solely by website leads from www.NoSnowNaples.com. Leads from previous sites were mediocre and extremely hit and miss.

You were instrumental in showing me how to develop a business plan for my website and online presence; how to put it together and what it should contain. Developing the plan gave me what I needed to start putting the remaining pieces together.

Initially the jury was out on the concept of virtual outsourcing . But when my plan was done and I was ready, I started posting jobs on the Internet, primarily through Guru.com and Elance.com, From the responses received, I built my team, which is top quality and second to none. I have a team in Nigeria that does time sensitive research. I wanted someone in a time zone at least 8 hours in front of me – so the information I need is waiting for me first thing in the morning. Other team members are in Fort Lauderdale (copy writing), Barcelona (animated graphic design) and India (site content).

You found a way to take a concept or idea and bring it into fruition. I had ideas, but finding people to do it was the challenge. Depending on local people won’t work; by looking beyond my local area, my pool of resources expanded to the world. In the end you’ll spend less money and end up with better quality because the team you hire is specific to what you need. And they are the best that you can buy – top notch in what they do.

Creating a unique brand was also key. You helped me think outside the box. We developed the “No Snow” concept for a national website. This is what has set us apart. It’s now expanding into other areas – sites with a similar feel are being licensed with the “No Snow” concept throughout the country to independent brokers or small companies. The sites will drive traffic to one another and build the brand. The “No Snow” concept is also on its way to being branded internationally.

With branding – the biggest problem for many is coming up with the brand. Participating in a network of sites that already has branding recognition is of immediate benefit to our partners, who are given exclusives rights to the branding in their area.

Another important thing we’ve found is that when the look and feel of the website became more professional, the quality of our leads improved. People coming to our site now fill out the forms with solid contact information, where on previous websites, they didn’t have the comfort level to provide the information we needed. A successful website is about the look and feel of the site as well as the consistency of what you say in the content.

After six months, the website now receives 350,000 hits and 25,000-30,000 unique visitors per month. Summer is normally our slowest season by about 50%. But with the new website, this summer we grew for the first time by 10-15% per month.

Bottom line? Having worked with a virtual team to create a website and brand that have produced incredible results in a short period of time - I know that “if you can think of it, you can get it done.”

Many thanks for showing me the way to make this happen!

Rick Parlante

The Parlante Group
Coldwell Banker Florida
800 767-1552
Rick@NoSnowNaples.com
www.NoSnowNaples.com

Thank you Rick —you are a speaker's dream student. You took the ideas shared and really ran with them and then saw outstanding results because you took action, rather than give lip service.

In addition to seeing a tremendous difference in all aspects of his real estate business (including building a brand he can sell for big dollars upon retirement), Rick also applied what he learned to another one of his businesses. It turns out that Rick invented a product that helps people who lift weights but couldn't figure out how to turn it into a profitable enterprise. Check out his JungleGrips.com and see how nearly every aspect of this other business was created virtually shortly after hearing about virtual outsourcing from one of my sessions.

EDITOR'S NOTE: If you are absolutely committed to your career you can learn how to focus only on what you love to do, make a great living doing it and have all the free time you want to enjoy your success. The Total Solution™ 10-Week Telecoaching Program is the same material covered during the 3 Day Advanced course that Rick attended, at about 1/6th the cost. A rapidly growing number of agents worldwide receive live coaching from me on how to immediately implement a breakthrough approach to business without having to do the work themselves. CLICK HERE to learn more about the most advanced training in the industry on Internet Marketing and using Virtual Assistants.

As our success story of the month, Rick will receive his choice of the three valuable tools below: (he selected the Imprev membership and will now have access to dynamic marketing tools to promote his business).
 

Remember, even if your story isn't chosen you still win because you get to see how other top performers do it. Besides, you can always try again!