Tired of battling it out with your competition using ads, e-mail, the Web, direct mail etc.? Well fasten your seat belt because here is a very clever way to gain marketing "high-ground" where you are remembered by your prospects and clients literally every day —and they even thank you for it! 

Imagine having an electronic "refrigerator magnet" calendar for your clients and prospects. Thanks to a company called Down To Earth Software, instead of being buried among the minutia found on a typical refrigerator, it's on the one place that they see every time they use their computer —their desktop.

And just like its paper cousin, it is designed with your branding look and feel and has beautiful changing scenes for each month. In addition to looking good, it also has some benefits that make it valuable as well:

• It is a calendar, planner, organizer, reminder and "to do" software that your clients and prospects will find immediately useful.
• The calendar is perpetual, which means it never has to be installed or replaced again.
• It is always on the desktop every time they start their computer.
• There are one-click hotlinks to your Website and e-mail  address.
• Your contact information is just one click away.
• It is easy for the recipient to send to their friends, thus spreading your marketing reach without even knowing about it.
• By nature it is "exclusionary" —once downloaded you "own" their desktop real estate, which makes it highly unlikely your calendar will be replaced by someone else's (i.e. early bird gets the worm!)
• One-time set up cost makes it very economical to distribute as many copies as you want.
• It can be distributed via a special download page that is designed with your online brand (CLICK HERE to see an example), or via CD (which you have to burn yourself).

In addition to the above, Down To Earth Software can also create a deluxe calendar version that includes multimedia such as audio or video (check out the deluxe version of Linda Craft's calendar to see how this works).

The $399 one time fee (for the fully customized deluxe version) may at first seem steep. However compared to the printing and mailing of traditional calendars that really don't do anything other than tell you what day it is (duh!) it could be the least expensive high-profile advertising you've ever used.

Online marketing is all about capturing eyeballs and providing unique value with no hassle. When you capture your prospect's desktop with a customized eCalendar, you do that and more!

NOTE: Mr. Internet®, RUSSER Communications, its staff and officers receive no compensation whatsoever from any third party vendors and makes no recommendations as to the suitability of the products or services mentioned in this article. Always thoroughly investigate any product or service before trying or purchasing.