VA QUICK TIPS:
(full story)
Two Ways to Win New Listings ...Being prepared when an opportunity arises can
mean everything to the success of your business.
For example, you might be driving around a
neighborhood when suddenly you spot a For Sale
By Owner (FSBO) sign in a yard. If you have an
FSBO packet put together in your car, you can
leave it with the unrepresented seller and quite
possibly gain a client. Read on to see how
you can put this and another winner listing idea
into practical reality.
This tip was sent in by VA
Kandra Hamric of
AssistantForRealEstate.com. She suggests
including the following items in your packet:
-
Information about you
and your real estate practice
-
Information about your
Interactive Voice Response (IVR) system
-
Home sellers guide
-
Market Absorption Report
for the area
-
Lead-based paint
information
-
CD copy of a virtual
tour
-
Sample interior and
exterior feature sheet
-
Information about
mortgage fraud to unsuspecting sellers
Give them this packet and
follow up with them weekly. This is a
sensational tip, Kandra. As I said, being
prepared for an unexpected opportunity could
help you gain a client.
Along these same lines, a
generic listing package is essential for any
real estate professional. VA Tammy Lorette of
Virtually Yours Executive Assistance said,
“I work with my clients to perfect the
presentation so that it is virtually impossible
for them to lose the sale.” She suggests adding
the following to your listing package:
-
Customized cover page
with seller's name and property address with
photo
-
Letter to seller from
real estate agent
-
Company profile page
-
Realtor's® resume/bio
-
Testimonials from past
satisfied clients
-
Description of expected
services to be delivered
-
Agent's marketing
strategy that will be performed upon listing
agreement
-
Instruction page on “How
to Choose a Realtor®”
-
List of addresses and
pictures of home sales from the past one to
two years
-
Property information
such as tax information, survey, plats and
recent sales history
-
Charts – current pricing
and market conditions
-
Reasons properties sell
information
-
Advice to help you sell
the home
-
Seller's checklist to
prepare the home for sale
-
Home selling process
(step-by-step)
-
Marketing materials
including print, media, virtual tours and
web marketing
-
Samples of flyers and
ads for mailing and newspaper advertising
-
Section with all the
contracts for the seller’s review
-
Listing agreement to be
signed upon agreement when they choose YOU!
Then put everything together
on a CD or in booklet form for their
convenience. Drop the package off before meeting
the client so they get a chance to get to know
you a little before actually meeting them.
Tammy says, “This is a
unique marketing idea and clients are so
impressed that they can’t help but tell other
people about it.” Tammy’s onto something here.
Our marketing materials are intended to be
passed around and shared and this sounds like a
successful marketing practice.
I hope you’ve found these
two virtual tips helpful. Look for more again in
next month’s issue. We’re all about helping you
work better, smarter, faster and easier!
EDITOR'S NOTE: this is the inaugural edition
of our VA QUICK TIPS column. It is
designed to provide you with tips, ideas and
strategies that you can quickly and easily
implement —all garnered from the fertile minds
of real estate Virtual Assistants. We are
proud to have VA Evy Williams as our newest
columnist for ePOWER NEWS. You can look
forward to many additional great tips coming
your way through her in the coming months! |
