Lake Tahoe agents Richard and Gary Bolen of The Listing Company at Dickson Realty carefully planned their new listing website with one thing in mind —winning new listings. Following proven website building strategies and adding their own very innovative ideas, they created a highly branded site that features unique listing related services that are making their competitors very, very nervous.

Dear Michael,

Our new website http://thelistingcompany.com has just launched, and I want to tell you how invaluable your ePOWER PRO™ book was in planning and implementing this website.

We went through the entire "Make Your Site Succeed" section of the book, really studying the material. If you pay attention, everything is right there in the book and you don’t have to re-invent the wheel. Once you understand the lay of the land you can focus on one idea at a time. It provides rich information on how to provide valuable content for your customers on your website, and just makes the whole process much easier.

After studying the book for months to really absorb the information, we went through the Action Plans at the end of each chapter and created lists of things to do based on what was appropriate for our market. Then we created bubble charts to map the site content, and what you see on the site is essentially the result of what was in the bubble charts.

Targeting the site is key, and our site is targeted to the Listing Company concept, rather than a neighborhood or segment of the population. In our resort area market of primarily second homes, marketing the lifestyle is key, and our website is an information portal that sells this lifestyle.

The tone of the site is that we’re not here to hustle you, we’re here to help you, and everything on the site is written with this in mind. Website visitors can browse and obtain a wealth of information without giving up their anonymity.

We’ve done several things on the website to create unique value for our customers. The Market Ticker™ is a unique tool that gives sellers and buyers an instant read on the current market at a particular price range. It gives a clear picture of how long a house may remain on the market and helps us in discussing strategy with sellers.

Another feature we call the “light bulb trail” incorporates the principle of interactive pages throughout the site. Visitors can test their own knowledge of real estate – and also test our knowledge by asking us questions. When these questions are emailed to us, we answer them immediately, and begin to build a direct relationship with the client.

There are nine autoresponders throughout the site, and an automated drip system behind everything. Many free publications can be accessed from different areas of the website, including several newsletters, and buyer and seller guides.

The “Meet Your Neighbors” section was a tremendous amount of work, but it adds a personal touch that brings the visitor into the community and further illustrates the Lake Tahoe lifestyle.

As soon as the website launched, we began to see people downloading information within hours.

Bottom line – the book is really good, and by using it, we didn’t have to start from scratch. We ended up with a website that really speaks to our target market and offers resources they can’t get anywhere else.

Richard

Gary Bolen & Richard Bolen
The Listing Company at Dickson Realty
Lake Tahoe, Nevada
775.588.9022
Richard@TheListingCompany.com 

Thank you Richard! I want to acknowledge you and Gary for really running with the ideas and strategies in the book. So many people (with great intentions) give lip service to implementation.  Through much hard work and dedication you made it happen!!

The Listing Company concept and highly innovative website created by Richard and Gary is an illustration of what can result when the techniques from my training are highly tailored to the services and messages you send to your target audience. I can't wait to see what they implement next!

EDITOR'S NOTE: Richard was recently a student in my Total Solution™ 10-Week Telecoaching Program (which includes a copy of my ePOWER PRO book) where a great group of agents receive live coaching from me on how to immediately implement a breakthrough approach to business without having to do the work themselves. They’re seeing how you can focus only on what you love to do, make a great living doing it and have all the free time you want to enjoy your success. CLICK HERE to learn more about the most advanced training in the industry on Internet Marketing and using Virtual Assistants.
 

Remember, even if your story isn't chosen you still win because you get to see how other top performers do it. Besides, you can always try again!