For Sylvia Woods of GSH Real Estate in Hampton VA, working with a Virtual Assistant to design and implement a drip marketing campaign meant not only freeing herself from the monthly process, but a dramatic increase in listings and achieving the #1 spot in her agency.

Dear Michael,

Two and a half years ago I had no idea that I could use virtual support services to implement something that has become a major influence on my business.

I've been in the real estate business for 17 years and for the most part I focus on more traditional ways of keeping in touch with past and prospective clients. I don't have a website and don't rely on email to contact my database. But the benefits of technology came my way in the form of my virtual assistant Vickie, who manages my drip marketing campaign.

Although I had used regular customer mailings since the early days when I wrote cards by hand, and then eventually hired someone locally to do this for me, the quality wasn't something that was memorable and the efforts had no measurable effect on my business.

Vickie introduced me to the possibilities of handing this whole process off to someone who could handle it virtually for me – sending out a product of the highest quality that really grabs your attention when it arrives. The only thing I have to do now is add new buyer addresses to our list.

We send out the postcards religiously every month, and I can't imagine a better way to stay in the minds of my customers. I contact clients from time to time by phone just to check in – and more times than not they'll say "we were just talking about you when we got your card" or "I have your postcard on my refrigerator because it's so beautiful!"

And it's hard to argue with results. Last year I was #1 in our agency, with 69 listings - 60 from repeat referral as a result of my drip campaign. This also placed me #2 in the company and #7 on the entire peninsula!

The effect these postcards have sometimes takes a funny turn. Last December we sent out a card with a really wonderful sounding cheesecake recipe. Now anyone who knows me well knows that my cooking skills are pretty much non-existent. So it was a surprise to get a call from a customer who raved about my recipe. She had received the card and made the cheesecake and wanted to make it again but had misplaced the recipe and called to get it from me. She just assumed it was my own special recipe!

I honestly believe the reason my clients remember me is these monthly mail outs. And having the process handled for me is one of the best decisions I've made.

Regards,

Sylvia Woods
GSH Real Estate
Hampton VA

IselUby@aol.com
800-814-3505

Sylvia, you are to be commended for so quickly recognizing a different way to approach the ongoing task of direct marketing that was not bringing you the needed results. Using a Virtual Assistant with expertise in drip marketing not only took you almost completely out of the equation to free up your time, but also paid off in results that boosted you to the top —congratulations!

EDITOR'S NOTE: Sylvia is a bit unusual these days in not having a website for her business. However, she was open to new ways of doing business which paid off big for her. For agents wanting to start from the ground up, or agents who need to improve their existing online marketing, a great option is my Total Solution™ 10-Week Telecoaching Program where a great group of agents receive live coaching from me on how to immediately implement a breakthrough approach to business without having to do the work themselves. They’re seeing how you can focus only on what you love to do, make a great living doing it and have all the free time you want to enjoy your success. CLICK HERE to learn more about the most advanced training in the industry on Internet Marketing and using Virtual Assistants.

Because Sylvia is our success story of the month, she will receive her choice of the three valuable tools below: (she selected my ePOWER! PRO™ Book - a comprehensive 256-page book that clearly shows you, step-by-step, the differences between successful sites and sites that fail—it is truly a 'must-have' for any agent who wants an effective online presence).
 

Remember, even if your story isn't chosen you still win because you get to see how other top performers do it. Besides, you can always try again!