Writing marketing copy for new listings is definitely one of those tasks most real estate professionals don’t look forward to. Not only are most of us not very good at it, It is not hard to wonder if we are just wasting our time pounding out copy that few will read or respond to. Now imagine for a moment how that would all change if you could create sparkling, engaging copy that magically appeared after only a few clicks of your mouse. Stop imagining, because this magic is real and it is here right now.

Ask any copywriter and they will tell you there is a “formula” to crafting unique, engaging ad prose that will rise above the drone of ho-hum copy. Until recently, this process was locked inside the brains of wordsmiths who specialize in writing marketing copy. Fortunately for you however, anything that has a “formula” can be automated to a great degree using software, even creative endeavors like ad writing.

Creative Classified Ads by Mouse Click

WriteMyAds.com is a very clever Web-based service that does what its name says and frankly quite a bit more. What’s really cool about WriteMyAds.com is that it does all the creative work of coming up with grabber headlines and engaging copy. All you have to do is tell it about the listing particulars through a series of 10 screens that provide point and click choices. These screens ask for information on the: type of property, bedrooms & baths, living & dining rooms, kitchen & laundry, extra room, inside features, outside features, location, custom features and miscellaneous listing details. If you know the details of your listing well (as you should), this process takes about five minutes.

Once you have completed entering your listing feature description, you simply hit the “Write My Ads” button. In just a few seconds, WriteMyAds.com will create six initial ads that turn all your listing features into unique, compelling and engaging benefit ad copy that is designed to really stand out on the classified pages. And these six suggested ads are just the beginning because you can instantly make the copy longer, shorter or click a button to see six more ad possibilities. You can even go back to easily tweak your listing’s features so the ads come out completely differently. You have got to see their demo to really appreciate how well this works.

Because there are so many different listing features you can identify for your particular listing, you never really have to worry about seeing a duplicate ad created for someone else’s listing using the same service. The folks at WriteMyAds.com really understand that relatively few listings are truly unique. So what they have strived to do (and successfully, I might add) is to use the various features of your listing (unique or otherwise) to come up with creative ad headlines and copy that helps your listing standout from the competition.

If this is all that WriteMyAds.com did for the current price of $10.00/mo. (unlimited listings and ads) that would be a great deal in its own right. However, WriteMyAds.com is also a complete ad management system that includes:

• Listing Management – which allows you to keep track of all your listing details and upload unlimited photos (photo upload is an additional $75/yr option) so they are ready to generate multitudes of killer ads per listing;

• Advertisement Management – which allows you to organize all your ads by listing, publication, and publication date, and also manages the ad approval process as well;

• Publication Management – which allows you to manage all the real estate publications and newspapers within a 200 mile radius of your office. You can even add your own if they are not already in the WriteMyAds.com online publication database;

All this (except photo uploads) for $10.00/mo. unlimited use. This has to be one of the best value-added services for real estate I’ve come across in a long time. In fact, if you are still writing your own ad copy the same way by this time tomorrow, you are clearly paying top dollar for very amateur results!

NOTE: Mr. Internet®, RUSSER Communications, its staff and officers receive no compensation whatsoever from any third party vendors and make no recommendations as to the suitability of the products or services mentioned in this article. Always thoroughly investigate any product or service before trying or purchasing.

Mr. Internet is the alter-ego of Michael J. Russer, an internationally recognized Internet speaker, trainer, author, and strategic consultant to the real estate industry. He's dedicated to helping real estate professionals leverage their people skills into profit on the Internet. You'll see his column on REALTOR® Magazine Online every month and in the magazine quarterly. Send your Internet questions to help@askmrinternet.com or you can visit his Website at www.russer.com.

This article is reprinted in its entirety from the October 2006 issue of REALTOR® Magazine by permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2006. All Rights Reserved other than mentioned above. Mr. Internet® is a registered trademark and Ask Mr. Internet!™ is a trademark of RUSSER Communications.