Kathy and Don Vallee of RE/MAX All Executives in Tucson started off with a website, but they had no target market, and the website wasn't producing the caliber of leads they needed. After Kathy learned that "less is more" through targeted marketing, she and Don implemented savvy website strategies and watched their sales grow from $12 million to $30 million in less than a year. Here's their story.

Dear Michael,

When we first heard you speak at a RE/MAX convention, what intrigued us most was the idea of targeting a specific real estate market. There is so much information when you first get started in real estate, and there's so much to learn. It's hard to decide who you're going to work with - to find out what type of client you're suited to work with - and who's suitable for you. And we hadn't even thought about targeting a specific group.

When I learned about your 10 week program that would walk me step by step through the process of creating a plan for our business and deciding on a target market, I couldn't wait, and signed up immediately.

Before the program, we had been in business for three years and had a website, but it was not bringing us the caliber of leads that we wanted. We were doing about $10-12 million in volume, and were using tools like Overture and Google pay per click ads. But they were expensive at about $3-4 per click and I knew there had to be a better way. What we learned from you was the answer. The leads we are getting now are a quantum leap from what we had before! It took less than a year to implement the necessary changes to create a website that focused on our target market, and see our sales volume double to $25-30 million.

One thing I love is that this is an ongoing program that nurtures you. Everything is broken down into steps, so we could focus on something like our website home page - then move ahead when we were ready and focus on the next area.

The hardest part for us was deciding where we wanted to focus our business. But once we implemented this, it became very easy. After looking at our experience in business, and our combined talents, we decided to focus on busy professionals and the luxury home market. Our website reflects this, and people who come to the website tend to spend time there, and see us as friendly professionals who understand their needs. They learn to trust us as "Real People Representing Real Estate." The website offers what they need, with lots of photos and virtual tours for our listings, and a wealth of information about the Tucson area.

It's been two years since I went through the program, and I love being able to go back and explore new material that's been added. This allows us to keep up to date on the latest strategies and tools to implement in the business. We've also outsourced projects for copywriting and graphic design with great success, and are using Virtual Assistants to manage leads and drip marketing.

You really helped us catapult our business to the next level. It would have taken years for us to figure this out on our own – but you gave us the specific information on exactly what needed to be done and how to do it, reducing the process to a few short months.

Kathy

Kathy Vallee, CRS, GRI, CLHMS
Don Vallee, CRS
RE/MAX All Executives
Tucson, Arizona
kathy@kathyvallee.com
520-219-1024
http://thevalleeteam.com/ 

Congratulation Kathy and Don, you both epitomize the meaning of the "Right Stuff" of top producer mentality —less talk, more action!  Also, your story once again emphasizes the power and importance of targeting on the Web.  So many people attempt to "speak to everyone" and end up talking to no one.  Your success truly is proof that "less is more!"

EDITOR'S NOTE: For agents wanting to significantly boost their online marketing, a proven solution is my 10-Weeks To Total Success™ Telecourse Program where a great group of agents receive live coaching from me on how to immediately implement a breakthrough approach to business without having to do the work themselves. They’re seeing how you can focus only on what you love to do, make a great living doing it and have all the free time you want to enjoy your success. CLICK HERE to learn more about the most advanced training in the industry on Internet Marketing and using Virtual Assistants.

Because Kathy & Don are our success story of the month, they will receive their choice of the three valuable tools below: (they selected the Imprev membership and will now have access to dynamic marketing tools to promote their business). 

Remember, even if your story isn't chosen you still win because you get to see how other top performers do it. Besides, you can always try again!