Survey Results

ePOWER! News Survey
(May 2001)

What Is The Single Most Important Factor That Impacts Your Web Marketing Success?
       

1.

Which of the factors listed below is the most important in determining a Web site's success?


Targeting


13

14%
High-Value Content 26 28%
Differentiating From Competitors 3 3%
Interacting With Online Prospects 14 15%
Driving Visitors To Your Web Site 24 26%
VIEW Other, Please Specify
13 14%
  93 100%

 
       

2.

Why do you feel this way?

VIEW 79 Responses

 
       

3.

Which of the following aspects of Web marketing do you feel your site lacks the most?


Targeting


21

24%
High-Value Content 6 7%
Differentiating From Competitors 9 10%
Interacting With Online Prospects 21 24%
Driving Visitors To Your Web Site 32 36%
  89 100%

 
       

4.

How do you plan on correcting that situation?

VIEW 80 Responses

 
       

THANK YOU! - you will see the results of this survey next month!
Mr. Internet® (a.k.a. Michael J. Russer)