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| 1 |
You
need to understand and reach primary targets because you
cannot talk to every "group" with one web
site. |
| 2 |
because
it doesn't matter how many hits you get if you don't
turn any of them into actual deals that close. |
| 3 |
Interacting:Being
#1:Personable,Friendly yet professional,putting the
customer at ease is extremly important.
#2:Driveing customers or prospects to your site and
keeping them there with useful articles thru a
"STICKY" appeal program is very important.
Make them remember where they got that "useful
info" and cause them to tell friends and come back. |
| 4 |
If
you get traffic but have no content, the consumer will
leave. Targeting and differentiating can be accomplished
with the high-value content. Again, you can target your
site to FSBOs, but if you have no content, they'll
leave. You can differentiate yourself from your
competitors, but if you have no content, so what! I
believe, consumers want information about available
homes which meet their criteria FIRST. Then they'll look
for an agent they feel most comfortable with. They'll
probably contact the listing agent if they see a
property on Realtor.com or HomeAdvisor.com directly. If
that agent is adept in communicating with them, they'll
most likely use that agent and end their search for
someone else to represent them. The key will be how well
that agent can communicate electronically, on the phone
and in person. |
| 5 |
Information
on listings is available everywhere on the web. Word of
mouth advertising is the best and if you provide high
value content, or what I call a "Category
Killer" web site it works. Michael, check out my
newest web site www.TravisCountyForeclosures.com April
was the fourth month this site and business model has
been up and running and we had 493 unique visitors
without any paid advertising. |
| 6 |
Information
on listings is available everywhere on the web. Word of
mouth advertising is the best and if you provide high
value content, or what I call a "Category
Killer" web site it works. Michael, check out my
newest web site www.TravisCountyForeclosures.com April
was the fourth month this site and business model has
been up and running and we had 493 unique visitors
without any paid advertising. |
| 7 |
All
factors are important, but the high value content that
allows interaction with visitors and differentiates one
web site from others cannot do perform without visitors
first directed to the site! |
| 8 |
You
need to have something there that visitors will perceive
as valuable, and valuable enough to get them to come
back to your site. |
| 9 |
Because
there is so much out there - without a focus you're
liable to end up in outer space! |
| 10 |
I
fthey cannot find you conyent is not important |
| 11 |
In
order to gain value for what you are presenting you need
to go after a specific target. That requires you to
change and adjust your message frequently in order to
give value to each and every target you are trying to
reach. |
| 12 |
I
you do not specify the market, then high value content
will be misguided. If you do not know the market you are
going for, then driving them to your site will not keep
them there. |
| 13 |
Real
estate is still a relationship business. |
| 14 |
I
have always been a believer of target marketing...I
target the luxury home market |
| 15 |
property
for sale still rules - driving people to the website is
probably more important, but most of us do a rotten job
of it |
| 16 |
If
is it isn't easy to use & quick to load, people get
bored and move on. |
| 17 |
You
can't be all things to all people! |
| 18 |
Customers
are concerned about "what is in it for me"
concept. |
| 19 |
In
my market area I've found buyers generally do not go to
the web site for information because of a) relatively
low internet useage among local buyers, b) a market area
with a low relocation rate, and c) what I suspect are
low expectations formed by RE web sites that place only
sketchy property information on their sites. Perhaps
more importantly, the other factors, while very
important, don't matter if you don't get visitors to the
site! |
| 20 |
You
can get all the people in the world to your site, if you
don't have high-value content they don't stay long and
certainly don't come back. We have to give the consumer
what they want. |
| 21 |
If
you can't drive them to your site, it seems it won't
make any difference how good of a site you have. |
| 22 |
Deep
content keeps people coming back, therefore reinforcing
your brand. |
| 23 |
Deep
content keeps people coming back, therefore reinforcing
your brand. |
| 24 |
The
content should be the reason for people to bookmark it
and come back. |
| 25 |
It's
a numbers game. The more people that look, the greater
the odds of interacting. |
| 26 |
If
you aren't ranking high on the search engines than no
one will ever see you or know you are out there! |
| 27 |
Consumers
want specific information, not promotions. Gratifying
this need will bring that consumer back to your site
frequently. Builds "trust" that a need can be
fulfilled at your site. |
| 28 |
people
want info not glitz |
| 29 |
If
the consumer doesn't find the site valuable, they won't
stay, let alone come back. You could drive many people
to the site, which is very important, but you won't be
doing business with them if they don't find value in
your site. |
| 30 |
It
does not matter how good your content is, if the surfers
& customers never see it, they will never become
clients |
| 31 |
The
only reason I have one is as a means of marketing
listings and a method of prospecting. However, I find
basically it is a free service to the public to gain
information without any personal contact. |
| 32 |
lots
of hits but I need to capture those that contact me
& they get priority attention |
| 33 |
None
of them can do it without the effective presence and
implementation of the other factors. |
| 34 |
buyers
want to see homes, seller want to see your marketing
efforts |
| 35 |
Consumers
can browse at your website to their heart's content...
Then, once they have a question, they can email me and
ask. This enables them to get information from my site
and become comfortable with me providing them quality
content. |
| 36 |
To
keep the personal touch |
| 37 |
One
can have a ton of traffic but, if one doesn't interact
with the visitors & develop an ongoing relationship
with them, it's all rather pointless isn't it? |
| 38 |
If
they just visit and have no interaction, I can't do
anything with them. |
| 39 |
I've
had two well-targeted websites with good interaction
opportunities and good value that I made no effort to
promote and they generated no business. |
| 40 |
Without
high-value content, the consumers may come, but they
won't return. |
| 41 |
if
they don't get to locate the site, I have lost all
chances of interacting with them. |
| 42 |
There
are zillions of sites, just being found doesent matter.
I just want to provide value to make it
"sticky" so they will come back or refer it to
others. |
| 43 |
If
nothing on the site is compelling enough to engage the
prospect, I have no way of going any further. |
| 44 |
because
if you are too broad in what you are trying to
accomplish you will not attract as many users |
| 45 |
Because
it doesn't matter what the content of the web site is,
if they never get there to see it, it is all in vain |
| 46 |
The
response I get from having large panorama photos of our
listings have been very high. It usually either sells
that listing or the prospect turns into a buyer client.
The dinky little pictures or the common poor quality
virtual tours don't get such praise. |
| 47 |
The
prospect has to get to your web site before they can
even make any kind of desision |
| 48 |
The
better the content the longer they will stay and the
more likely they will return. |
| 49 |
Anyone
can get traffic to the site, but if you do not develop a
relationship with the consumer they will not come back
and will not do business with you. |
| 50 |
I
believe that the contents of the Web-site should
accommodate a specific "viewer". I am
personally targeting a relocating buyer and am trying to
have the contents address their specific interests in
coming here. |
| 51 |
personal
experience |
| 52 |
I
want to be the agent that customers will find on the
internet |
| 53 |
You
need visitors to be able to generate business from the
site. That is what we have the sites for, to ultimately
close deals! |
| 54 |
It's
a game of numbers. The more prospects who visit your
site the better it is... |
| 55 |
The
clients who have come from my web site have told me that
the content of my site is better and much more
comprehensive than other sites for other Realtors in my
market area and that that was the determining factor
when they chose to employ me. |
| 56 |
To
get more business. |
| 57 |
because
the biggest complaint of internet site users is that no
one responds to them |
| 58 |
When
you maintain contact the visitors keep coming back. The
hardest problem is to get them to a contract. |
| 59 |
You
will be judged most by the quickness of your response
since that shows the online consumer you pay attention
to your website and to their requests. |
| 60 |
You
have to aim your marketing to a particular nitch,
otherwise you are all over the board with no direction. |
| 61 |
The
web is great for the leads but the personal interaction
is key to converting the online lead into a sale. |
| 62 |
No
visitors - no prospects |
| 63 |
The
purpose of agent marketing is to generate leads that
produce sales. |
| 64 |
Without
traffic, the majority of the others are mute. |
| 65 |
You
have to know who you are marketing to in order to create
a marketing plan. |
| 66 |
WE
have to give the e mailer what they want....and give it
to them FAST...otherwise...their-out-of-there |
| 67 |
Ibelieve
advertising my web site shows my targeting{Colo.spgs
media equals colo spgs |
| 68 |
people
don't have time for "fluff" and there is
"information overload" - give me what I am
looking for fast and hassle free |
| 69 |
doesn't
matter what your content/message is if people do not
find you |
| 70 |
consumers
are always looking for information or value to them. |
| 71 |
you
must establish a person to person relationship. Machine
to machine or machine to person is not good enough. |
| 72 |
Ask
any top producer in or out of Real Estate and they will
tell you focusing on markets and important task breed
results. |
| 73 |
The
product is available in so many ways, I think that it is
important to develop an identity that will make the user
feel comfortable in returning to my site. |
| 74 |
You
want content that has value to the epowered consumer-
High value content will hopefully have the consumer
"opt" in. Also, I feel that the
"targeting" is closely associated with the
"high" content-as that when I focus toward my
target group, I am able to offer content that is focused
upon them. Not generic info.
|
| 75 |
The
site does more than just sit there and I believe visitor
will stay longer and return more often. |
| 76 |
You've
got to attact the right people & keep them there.
You can't be everything to everyone. |
| 77 |
If
they can't find you they can't do business with you |
| 78 |
getting
value for effort |
| 79 |
You
have to get them there before any of the others are
applicable. |
