Even
if you currently don't have a UPS (Unique Positioning Statement)
or a specific target market for your Web site --play along and
do your best to answer the survey questions anyway!
1.
What
is the primary target market that your site currently
addresses:
First-time
Buyers
8
9%
Relocating
Buyers
25
29%
Seniors
1
1%
Hi-Tech
Buyers
8
9%
Affluent
Buyers
7
8%
Affluent
Sellers
4
5%
Condo
Property
3
3%
Waterfront
Property
2
2%
Vacation
Property
1
1%
Investment
Property
3
3%
Other,
Please Specify
24
28%
86
100%
2.
Do
you use a UPS (Unique Positioning Statement) on your site that
specifically addresses this target market?
Yes
35
42%
No
49
58%
84
100%
3.
If
you do have one, enter it here. If not, try to come up with your
best shot at one and enter it here:
76
Responses
4.
If
your site target market were to hear, read, or see
your UPS above --how would you rate their visceral (i.e.
"gut") reaction in the following areas: (Be
honest now!...)
1 Not Agree
2 Slightly Agree
3 Somewhat Agree
4 Agree
5 Excitedly Agree
1. Recognize
Your Value
5%
(4)
13%
(10)
28%
(22)
43%
(34)
11%
(9)
2. Perceive
That You Are The Best
8%
(6)
16%
(13)
32%
(25)
30%
(24)
14%
(11)
3. Want
To Take Action
9%
(7)
24%
(19)
23%
(18)
28%
(22)
16%
(13)
THANK
YOU! - you will see the results of this survey next month!
Mr. Internet® (a.k.a. Michael J. Russer)
